Making Sense of Your Financial Patterns
Since 2020, we've been helping businesses understand their budget trends
Budget data tells stories. Sometimes those stories are obvious—sometimes they're hidden in the month-to-month noise. We started this because we kept seeing the same pattern: businesses with plenty of data but no clear picture of what it actually meant for their next quarter.
Started With a Question Nobody Could Answer
Back in 2020, a small manufacturing business asked us to look at five years of their budget data. They wanted to know why their Q3 numbers always looked weird compared to other quarters. Took us three weeks of digging through spreadsheets, but we found it—a seasonal supplier pricing shift that nobody had connected to their internal budgets.
That question led to glowenfire. We realized most financial analysis tools were built for accountants looking backward, not for decision-makers trying to spot what's coming. So we built something different—pattern recognition that actually helps you plan ahead instead of just explaining what already happened.
The Vietnam market presented unique challenges. Businesses here deal with rapid growth cycles, currency fluctuations, and budget planning that needs to account for regional festivals and economic shifts. Standard analysis tools missed these nuances entirely.
What Guides Our Work
We've learned a few things over the past five years. These aren't corporate values we printed on a poster—they're the principles that shape how we approach every client project.
Clear Over Clever
Financial analysis gets complicated fast. We prioritize insights you can actually use over impressive-looking charts that don't help you make better decisions.
Context Matters
Numbers without context are just numbers. We spend time understanding your business cycle, your market, and what actually affects your budgets before we start analyzing patterns.
Forward-Looking
Historical data is useful for understanding patterns, but our real focus is helping you spot trends that affect your next planning cycle—not just explaining last quarter.
People Behind the Analysis
Small team, focused approach. We handle everything from data integration to insight delivery ourselves because it keeps the quality consistent.
Linh Thao Bui
Lead Analyst
Spent eight years in corporate finance before realizing she was more interested in finding patterns than closing books. Built our core analysis framework and still reviews every client report personally.
Aleksander Voss
Data Integration Specialist
Makes messy financial data behave. If your budget tracking involves three different spreadsheets and a prayer, he's the one who turns that into something we can actually analyze without losing information.
